Accessible by Design
Products should be easy to understand, easy to enter, and built without unnecessary friction.
The Company
I Made This Limited
A UK company building accessible, creative, consumer-focused products across games, software, and digital experiences.
Who We Are
Independent, practical, and built around making things properly.
I Made This Limited exists to create products that are approachable, well-considered, and built with a clear purpose. The company’s work spans physical and digital projects, including Creator Clash, digital tools, and future systems designed around usefulness, creativity, and long-term value.
Our approach is simple: build things that people can understand, enjoy, and trust. Whether the product is a collectable card game, a web platform, a software tool, or a creative brand, the aim is to make something with care rather than noise.
Company Details
Built in the UK with a long-term view.
I Made This Limited is a company registered in England and Wales. Its projects are developed with a focus on accessible design, practical systems, creative ownership, and responsible commercial growth.
Company number: 15540039
Values
The principles behind the company.
These values guide how we approach products, partnerships, communities, and the people who help bring each project to life.
Creative Ownership
We respect original ideas, creator identity, brand integrity, and the work that goes into making something distinctive.
Community Trust
Good products need trust. We aim to communicate clearly, act responsibly, and build around communities rather than exploit them.
Practical Innovation
Innovation matters most when it solves a real problem, improves an experience, or makes something more useful.
Responsible Growth
We want to grow without losing control of quality, customer experience, creator relationships, or the reason the project exists.
Make It Properly
If something is worth making, it is worth building with care, structure, and enough attention that it can keep improving.
What We Build
Products with worlds behind them.
I Made This Limited focuses on projects that combine practical systems with creative identity. Creator Clash is the first major example: a collectable card game, lore universe, product ecosystem, and creator-led platform built to grow over time.
- Collectable card games and associated products
- Creator-led and brand-led releases
- Digital tools, databases, and player-facing systems
- Long-term worlds, lore, and community experiences
Directors & Leadership
The people steering the company.
Aaron Robert Claxton
Aaron leads the overall direction of the company, combining product strategy, technical development, platform systems, business structure and long-term planning. His focus is turning ideas into working products with clear systems behind them.
Hank Woods
Hank supports the operational and financial side of the company, helping shape commercial decisions, internal structure, planning, and the practical steps needed to make each project sustainable.
Sheryl Bucknole
Sheryl supports the marketing and brand direction of the company, with a focus on presentation, communication, audience connection, and how projects are introduced to customers and communities.
Corporate Standards
How we want to operate.
The company aims to operate with clear governance, fair treatment of collaborators, careful handling of creator likeness and intellectual property, and practical decision-making. The goal is not just to make products, but to build the systems and standards needed to support them properly.
That means documenting agreements, respecting roles, keeping communication clear, and ensuring that creators, customers, partners, and team members understand how their work and contributions are being used.
Work With Us
Interested in the company or one of its projects?
Contact us about Creator Clash, creator partnerships, product questions, support, or wider business enquiries.